The VOGUE spread restores a bit of the legitimate, grown-up class that has seemed to be lacking from the SATC campaign all along (see: the Houlihans thing, the Fergie thing). Cannes likely would have been able to accomplish the same thing; the VOGUE spread is probably cheaper, and it has the affect of reaching an audience of comparable demographics as those who would be exposed to as Cannes coverage, without ever having to make the actual quality of the actual film an issue (the story actually reads as if author Plum Sykes didn’t see the film before press time; even if she had, she seems unlikely to be convinced that the movie itself is more important than the photoshoot within it). New Line just fired hundreds of people. Such frugality on their part is almost respectable.
Tuesday, May 20, 2008
If the Sex and the City movie is anything like the spread in the current Vogue, we may have something....(Spout Blog)