Friday, November 21, 2008

Fear the rainbow

Those "rejected by eHarmony" ads? A thing of the past. (Wall St. Journal)

In what seems like a novel claim to our ears, the Garden State asserted that eHarmony violated the state’s Law Against Discrimination by not offering a same-sex matching service. New Jersey got involved following a complaint by Eric McKinley, a gay match-seeker in the state.

eHarmony has denied violating the law, claiming that its business model has been based on its expertise to date. The company says it has researched thousands of opposite-sex marriages to understand what makes opposite-sex couples compatible.

But, as a result of the settlement, eHarmony next year will launch a same sex matching service called Compatible Partners, which will be marketed in gay and lesbian media outlets, according to a FAQ that the company released today. The document makes clear that users of eHarmony.com will not be matched with users of the new site, compatiblepartners.net.


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