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An interview with "Carles," the anonymous blogger behind the popular music site Hipster Runoff. What's interesting and a little sad is the repeated use of quotation marks in the answers (the interview was conducted via IM). See below:

I think people would expect me to be "loud" and have a "strong personal brand." Just to be some excessively alternative guy with "a sad life." But I think I probably have "a sad life" in a different way that's a little bit more mainstream and means having a salaried job.

Does he know he's not being "ironic?" Forget old media/new media stuff for a second. If the next generation of critics forget that it's OK to want things and to be engaged with anything about art other than how people talk about it then we are all in trouble. (Village Voice)