Thus, I can't reasonably explain what good Amazon expected to gain by removing sales ranking data from all LGBT books that it sells. All it did was to fuel a Twitter-swarm that is now ripping Amazon apart (not surprisingly, using a shared Twitter tag of "#amazonfail"). Even though LGBT books are not singled out by the company's policy and are included as part of the "adult" category, I thought that a company like Amazon - weren't they supposed be the powerhouse of tags and labels, the emperor in the kingdom of the miscellany, the master of the new digital disorder?- would know the value of tags as emotional symbols and wouldn't stupidly insist on a policy, which, to say the least, is misguided and belongs to the pre-digital world. It's as if they didn't know that anyone armed with Amazon's own search engine would discover those books within seconds anyway - why even bother with removing sales ranking? This is no longer a physical vault, where stealing the catalog would leave people without access to the books they need...
But deranking Lady Chatterley's Lover, seriously? What year is this, 1928?
Sunday, April 12, 2009
Why do Internet companies do stupid things?(net.effect)