And yet I can't shake fantasizing about attention that has no price, that can't be bought or sold, but is given freely: a gift. I buy and read books because I want to give the gift of my attention to the attention economy I'm (as a writer) a part of. I'm inspired by Lewis Hyde in The Gift, who says that what distinguishes commodities is that they're used up, but what distinguishes gifts is that they circulate — the gift is never trapped, consumed, used up, contained or confined. That seems like the best basis for cultural production to thrive.
Friday, August 21, 2009
A Short Manifesto on the Future of Attention. (Design Observer)